9
8
7
6
5
4
3
2
1
0
9
8
7
6
5
4
3
2
1
0
9
8
7
6
5
4
3
2
1
0
9
8
7
6
5
4
3
2
1
0
9
8
7
6
5
4
3
2
1
0
9
8
7
6
5
4
3
2
1
0
9
8
7
6
5
4
3
2
1
0
9
8
7
6
5
4
3
2
1
0
Alka's First Factory
Alka opens its first factory and begins operations in Romania, with a team of 23 dedicated employees.
1994 – Launching with Gold Mocca gave Romania its first local coffee brand.
1994 – Launching with Gold Mocca gave Romania its first local coffee brand.
1994
1998
Introducing A New Category
Alka enters the snack category, begins producing wafers under the name Alka Wafers.
1997
2000
The Launch of Nutline
Alka launches the new brand Nutline which quickly grows to become the number one product in the dry fruit category.
1998
2001
Espresso Bar's Launch
Espresso Bar is launched, expanding Alka's expertise in the coffee industry.
2000
2005
Alka's Biscuits
The company begins their production of biscuits under the brand Dr. Krantz.
2001
2006
From Alka Wafers to Alfers
The decision is made and Alka rename their wafers, establishing Alfers as their new brand.
2005
2008
Alka's Home Cakes Concept
Alka broadens their portfolio as they start production of their home cakes, Prajitura Casei.
2006
2010
Stretto Coffee
The Espresso Bar brand gets terminated and Alka enters the coffee specialty market under the new brand Stretto, which now includes coffee service as well as an elevated coffee production.
2010
2015
Alka's Salted Snack
Alka enters the salted snack category with its innovative product Toortitzi.
2013
2018
Alka Expands its Borders
Alka launches its international Elephant brand, which is currently exported to over 40 countries worldwide.
2015
2019
Alka's Corp. Rebranding
Alka undergoes a corporate rebranding as the company reaches new horizons, becoming the face we all know and love today.
2018
2020
Alka's New Factory
A new factory in Ploiești is founded with the help of European funds, allowing Alka to expand its production capabilities. Currently the Alka family has reached around 850 employees.
2019
Alka Seeds
After many years Alka reenters the dried fruit category with their unique sunflower seeds under the name Semințele Alka.